Tag Archive | sethuraman estate

Sethuraman Estates Awarded 2nd and 3rd Q Robusta Certificates

Q Robusta Logo (R Coffee)

Q Robusta Certification Mark

We are delighted to announce that Sethuraman Estates has once again obtained Q Robusta certification for its RKR and RKR Peaberry lots this year.

BANGALORE (July 23, 2013) – Two new Robusta coffees from Sethuraman Estates have become the second and third coffees obtaining Q Robusta™ certification by the Coffee Quality Institute. Sethuraman Estates’ 2013 Robusta Kaapi Royale (RKR) and RKR Peaberry join the farm’s 2012 RKR crop to remain the only Robusta coffee farm meeting the program’s rigorous standards for fine quality thus far.

“We are stunned and extremely honored to have been recognized as producing the only certified Fine Robusta coffees in the world for a second year,” stated sixth generation coffee farmer and owner of Sethuraman Estates, Mr. Nishant Gurjer. “Furthermore, within India, domestic green grading standards stipulate that peaberry coffees are inferior to others, which we have long believed is not the case from our independent tastings. It is very exciting to see our own results validated by an independent panel of international experts.”

In a process similar to industry standard Q grading for Arabica varieties, Q Robusta™ Coffees are evaluated by three Licensed Q Robusta™ graders under the Coffee Quality Institute’s Q System by one of its authorized In-Country Partners. Coffees successfully meeting program standards to be considered Fine Robusta receive a Q Robusta™ certificate. Those that do not meet the minimum requirements receive a technical report but are not listed in on the institute’s website.

Arabica and Robusta coffees certified by CQI are listed in the Q Coffee database at http://www.coffeeinstitute.org along with a copy of each certificate and compiled scores from the evaluation.

Crop to Cup Coffee Importers to Bring First R Certified Coffee to America

Crop to Cup Coffee

Breaking news: Crop to Cup Coffee Importers will be bringing our R Certified(tm) RKR and other coffee to the U.S.A. beginning next month. If you are in Portland for the SCAA Exposition, please come by and meet us at booth #6100 and taste all of our coffees in the Cupping Exchange Rm B117 on Saturday morning from 10:00 until 11:30.

CHICAGO (April 19, 2012) - Crop to Cup Coffee Importers has signed an agreement with Kaapi Royale Coffee of Karnataka, India to import the world’s first Robusta coffee certified by the Coffee Quality Institute (CQI) into the United States. An initial shipment including the R Certified(TM) Sethuraman Estate Robusta Kaapi Royale (RKR) will be available at Crop to Cup’s warehouse facilities in metropolitan New York and Chicago beginning in late May.

“As a company whose mission is to import, broker and roast high quality sustainable relationship coffees, we’ve really found ourselves in close alignment with Kaapi Royale Coffee and the Sethuraman Estate,” stated Crop to Cup company co-founder Taylor Mork. “Fine Robusta coffees are not yet widely available or well known, but thanks in part to organizations like CQI, interest has been steadily growing in recent years. We look forward to introducing America’s better coffee roasters and consumers to a new generation of fine Robusta coffees never before thought possible.”

“Most Robusta coffees produced around the world fall far short of acceptable quality,” admits Kaapi Royale Coffee Managing Partner and proud sixth-generation Robusta farmer Nishant Gurjer. “We are excited to lead the charge for change and show coffee buyers from around the world what is possible from good Robusta coffee when workers, land and plants are given the care and proper attention -the opportunity for success- that they deserve. Crop to Cup Coffee is a perfect partner to represent our coffee and our message.”

The R Certified(TM) Sethuraman Estate RKR and others will be available to sample at the Specialty Coffee Association of America Exposition, Kaapi Royale Coffee booth #6100 and at the cupping exchange room B117 on Saturday, April 21st from 10:00 AM to 11:30 AM.

For additional information or to discuss availability of these and other coffees, visit the Crop to Cup Coffee website at http://www.croptocup.com.

Sethuraman Estate RKR is Certified as the First Fine Robusta

CQI - Coffee Quality Institute

We are extremely excited and honored to announce that our Robusta Kaapi Royale from Sethuraman Estate has been certified as the very first Fine Robusta or ‘R’ Coffee by the Coffee Quality Institute.

The official announcement is as follows:

LONG BEACH, CA (March 6, 2012) – Sethuraman Estate’s Robusta Kaapi Royale (RKR) has become the first Robusta coffee certified by the Coffee Quality Institute’s R Coffee System. In a blind evaluation performed last month, the coffee achieved a score of 82.76 to receive the first R Certificate issued in the organization’s recently launched Fine Robusta initiative.

“CQI’s mission is to improve the quality of coffee and the lives of the people who produce it, including those who grow Robusta,” commented CQI Executive Director Ted Lingle. “Robusta farmers have not enjoyed the higher coffee prices of the past several years, as low (or no) standards for Robusta coffees have rendered them an inferior substitute for their Arabica cousins,” he continued. “The R Coffee System was established to set an industry standard and independently identify high quality Robustas so that these coffees may receive the acknowledgment and market differentiation they deserve.”

In a process similar to the industry standard Q Coffee System, R Coffees are evaluated by three Licensed R Graders under the Coffee Quality Institute’s R Grading System at CQI or one of its authorized In-Country Partners. Coffees successfully meeting the standards to be considered Fine Robusta as defined by the Fine Robusta standards receive an R Certificate. Those that do not meet the minimum requirements receive a technical report.

“We are truly honored to receive the first quality certificate for a Robusta coffee from CQI,” said Sethuraman Estate Managing Partner Nishant Gurjer. “This is not only an important achievement for the people of Sethuraman Estate, it is a historic moment for all Robusta coffee growers. We hope that this program will go far to change Robusta’s reputation in the specialty coffee industry and to inspire all Robusta farmers to improve quality.”

Arabica and Robusta coffees certified by CQI are listed in the Q Coffee database at http://www.coffeeinstitute.org along with a copy of each certificate and compiled scores from the evaluation.

You can see the R Certificate and scoresheet on the CQI website, here. We will keep you apprised of future certifications and the progress of the program, which we expect will do great things to help quality of Robusta coffee everywhere.

Sethuraman RKR Nirali Now at Sweet Maria’s

Sweet Maria's

We are excited to announce that the highly respected green coffee and coffee roasting supplier Sweet Marias now carries our Sethuraman Estate RKR (Robusta Kaapi Royale) Nirali, which is available for purchase online.

From Thompson Owen’s cupping notes:

The aftertaste is extremely long and persistent, turning pungent in the finish as would a bittersweet chocolate. It’s an amazing robusta, and actually has a maple syrup sweetness lingering in the cup.

You can read a complete set of Tom’s cupping notes and recommendations for roasting at Sweet Marias.

Kaapi Royale Coffee Announces New North American Importer

Vournas Coffee Trading

WESTLAKE VILLAGE, CA (August 1, 2011) – Beginning this month, Vournas Coffee Trading will import coffees from Kaapi Royale Coffee of Karnataka, India to The Annex warehouse location in Oakland, California.

Offerings from Kaapi Royale Coffee include top scoring traditional and special preparation arabica microlots from India’s key growing regions, as well as ultra-premium robusta (conventional, biodynamic and organic certified) and rare liberica coffees from Sethuraman Estate.

“We had really never tasted anything like the Sethuraman robustas before,” remarked Vournas Coffee Trading co-founder Andrew Vournas, “clean, sweet, delicate acidity and a rich buttery mouthfeel, but without the rubbery or bitter aftertaste normally found in robusta. These are exactly the sort of high-end but under the radar coffees that we look for to provide value to our clients.”

A coffee from Sethuraman Estate is the highest-ever robusta reviewed by CoffeeReview.com, with a score of 94 points from Ken Davids when evaluated as a single origin espresso.

“Indian specialty coffees are still relatively unknown in North America,” admits Kaapi Royale Coffee Managing Partner Nishant Gurjer, “so we are very pleased to have Vournas Coffee Trading as a new partner who can help to give our coffees greater visibility and a stable home in America.”

For additional information or availability, visit the Vournas Coffee Trading website at http://vournascoffee.com or call 818-879-1443.

About Vournas Coffee Trading
Vournas Coffee Trading is a family run, full-service specialty green coffee importing company founded in 2002 by brothers Andrew and Michael Vournas. Known for an old world style of helpful service, Vournas maintains a selection of conventional, shade grown, certified and decaffeinated green coffees on both U.S. coasts. For more information, visit http://vournascoffee.com.

About Kaapi Royale Coffee
Kaapi Royale Coffee of Magundi in the Chikmagalur district of Karnataka, India, exports specialty Indian coffees and is the exclusive representative of Sethuraman Estate coffees. Sethuraman Estate is the three-time winner of “Best Robusta” in the Coffee Board of India’s Flavour of India competition and received the highest-ever rating for a Robusta coffee of 94 points from coffee reviewer Ken Davids. For more information, visit http://indiancoffee.wordpress.com.

Sethuraman Estate featured in Hindu Business Line

Business Line

Sethuraman Estates and Kaapi Royale Coffee Managing Partner Nishant Gurjer was featured earlier this week in an interview for the Hindu Business Line in the article “Estate-branded Coffee Enters the US Market.” Specialty coffee estate branding is a topic of particular interest within India, having only relatively recently been opened to direct trade.

‘Estate-branded’ coffee enters US market
by Anil Urs

Sethuraman Estates, coffee plantation company based in Chikmagalur and focusing on ‘single-origin, estate-branded’ coffees, has managed to break into the United States coffee market by selling 7.5 containers (about 135 tonnes) of washed robustas directly, and also through exporters.

The US, traditionally arabica-consuming country, has begun to replace part of the robusta coffees sourced from various countries for their blends.

Washed robusta coffee has begun to get a toehold in the lucrative US market. Earlier, Indian robusta faced an uphill task to get the US roasters’ attention. Due to this, only sporadic amounts of coffee were being exported.

“We entered the US market in 2006 by participating in the Specialty Coffee Association of America event. Then we exported two containers (36 tonnes), again in 2008 we doubled it to four containers (72 tonnes). Today in 2010, we have reached 7.5 containers level (135 tonnes), said Mr Nishant R Gurjer, Managing Partner, Sethuraman Estates.

“Our participation in the specialty coffee expo in America helped us gain entry. Before that, we were exporting only small amounts,” he added.

Sethuraman Estates, located at Magundi in Chikmagalur, began its operations in 1950s with an aim of producing good quality Robusta coffees. In the US market, the company is marketing estate-branded coffees – the Sitara Parchment Robusta and the Ne Plus Ultra of Robusta coffee brands.

“To suit the US market, we focussed on the preparation and attention to details in the coffee processing, backed by shade trees under the arecanut and coconut trees wrapped in pepper vines. The coffees are hand-harvested and sorted. The beans are then pulped, naturally fermented, double-washed, and then patio-dried,” pointed out Mr Gurjer.

The ‘single-origin estate-branded’ coffee of Sethuram Estates fetches a premium of 30 per cent over what is traded in the domestic Indian market. Robusta coffees in the domestic market are currently traded at around Rs 90,000 a tonne.

According to the Coffee Board, as on September 16, exports of different forms of coffees such as instant and bulk forms of both Arabica and Robusta from India to the US market this calendar was 5,116.2 tonnes or 2.46 per cent of the total Indian coffee exports.

Muddy Dog Roasting Company Visits the Farm

We were pleased to host Muddy Dog Roasting Company on the Sethuraman Estate farm this June and just recently saw their blog entry from the trip. Thank you so much for the kind words and please come again soon. Enjoy the coffee!

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