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Kaapi Royale to Announce Challenge Winners in Nuova Simonelli SCAA Booth

Atlanta, GA (March 31, 2009) – Results of the 2009 Kaapi Royale Challenge will be announced on Saturday, April 18th at 5:00 PM in the Nuova Simonelli booth #233 at the Specialty Coffee Association of America exposition in Atlanta, GA.

All are invited to taste the same coffees used in the Challenge as espresso on any of Nuova Simonelli’s industry leading commercial espresso machines from 4:00 PM until 5:30 PM.

Winners will receive invitations to join Kaapi Royale in India for a 4-day guided farm tour of Karnataka’s Chikmagalur coffee growing region during the 2010 harvest season this December. Accommodations, meals and ground transportation between Bangalore and Chikmagalur will be provided.

All parties interested to participate or sample coffees exported by Kaapi Royale are welcome to visit the Kaapi Royale hospitality suite at the Embassy Suites Hotel in Salon 1, anytime between 9:00 AM to 5:00 PM on Friday, April 17th directly adjacent to the Georgia World Congress Center in Centennial Olympic Park.

Participants do not need to be present at the winning announcement to win.

For additional information about the event or Kaapi Royale Coffee, please contact Andrew Hetzel of Cafemakers at +1 (808) 990-8717.

About Nuova Simonelli

Nuova Simonelli S.p.A. is an industry leader in the production of high quality commercial espresso machines and related equipment. Nuova Simonelli has been manufacturing espresso machines in Belforte del Chienti, Italy since 1936, and today has a worldwide reputation for reliability and innovation. In 2009 – 2011 the Nuova Simonelli Aurelia is the Official Espresso Machine Sponsor for the World Barista Championship. For more information, please visit the Nuova Simonelli website.

About Kaapi Royale Coffee

Kaapi Royale Coffee of Magundi in the Chikmagalur district of Karnataka, India, exports fine Indian Arabica and Robusta coffees worldwide and is the exclusive representative of Sethuraman Estate coffees. Sethuraman Estate is the two-time winner of “Best Robusta” in the Coffee Board of India’s Flavour of India competition and received the highest-ever rating for a Robusta coffee of 94 points from coffee reviewer Ken Davids. For more information, visit our website.

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