A quick look back at the Emerging Market: India feature discussion held at this year’s Specialty Coffee Association of America exposition in Boston in The Hindu BusinessLine.
BANGALORE MAY 21:
Indian robusta coffees have been received well at the Specialty Coffee Association of America meet held recently at Boston, US.
“With Boston being in close proximity to major coffee roasters in the US, the event was attended by a sizeable crowd,” Jawaid Akhtar, Chairman, Coffee Board told Business Line.
“Robustas are generally known to be harsh, but when American roasters tested our coffees, they were amazed to discover the mildness and aroma of Indian coffees,” he said.
The Coffee Board had taken up space at the specialty coffee association and visitors tasted liquid coffee, instead of coffee samples from different regions.
At the event, a session on “Emerging Markets in Specialty Coffee: India” was also held to educate the US roasters. The one-hour session mainly focused on why specialty coffee needs Indian robustas. The session was attended by about 70 roasters from the North America, Europe, Australia and New Zealand.
Sunalini Menon, CEO, Coffeelab Ltd, talked about the distinct characteristics of Indian coffee and coffee growers’ representative Nishant Gurjer, Partner, Kaapi Royale Coffee, and Chairman of Karnataka Planters’ Association (KPA), spoke about the farm practices of cultivating coffee in India. The moderator of the event was Andrew Hetzel, consultant, CafeMakers.
The Indian delegation had, besides the Coffee Board Chairman and the KPA Chairman, quality control expert Sunalini Menon, M.P. Devaiah of Allana Sons, Bharat Mandanna of BBTC, Jacob Mammen of Bhadra Group, Kurien who was representing Small Coffee Growers Association, Kerala, and US coffee trader Joseph John.
For the last three to four years, the Coffee Board has been focussing on the US market. “Roasters in US are increasingly using robustas in their blends, it is here we are focusing our attention to penetrate the most important market in the world,” said Gurjer.
Creating awareness of the Indian coffee in the US has led to gaining some ground in the market. Indian coffee exports to US are currently averaging at around 6,000 tonnes and is the 14th important market. Exports have doubled in the last five years. In 2008-09 exports stood at 2,556 tonnes.
Breaking news: Crop to Cup Coffee Importers will be bringing our R Certified(tm) RKR and other coffee to the U.S.A. beginning next month. If you are in Portland for the SCAA Exposition, please come by and meet us at booth #6100 and taste all of our coffees in the Cupping Exchange Rm B117 on Saturday morning from 10:00 until 11:30.
CHICAGO (April 19, 2012) – Crop to Cup Coffee Importers has signed an agreement with Kaapi Royale Coffee of Karnataka, India to import the world’s first Robusta coffee certified by the Coffee Quality Institute (CQI) into the United States. An initial shipment including the R Certified(TM) Sethuraman Estate Robusta Kaapi Royale (RKR) will be available at Crop to Cup’s warehouse facilities in metropolitan New York and Chicago beginning in late May.
“As a company whose mission is to import, broker and roast high quality sustainable relationship coffees, we’ve really found ourselves in close alignment with Kaapi Royale Coffee and the Sethuraman Estate,” stated Crop to Cup company co-founder Taylor Mork. “Fine Robusta coffees are not yet widely available or well known, but thanks in part to organizations like CQI, interest has been steadily growing in recent years. We look forward to introducing America’s better coffee roasters and consumers to a new generation of fine Robusta coffees never before thought possible.”
“Most Robusta coffees produced around the world fall far short of acceptable quality,” admits Kaapi Royale Coffee Managing Partner and proud sixth-generation Robusta farmer Nishant Gurjer. “We are excited to lead the charge for change and show coffee buyers from around the world what is possible from good Robusta coffee when workers, land and plants are given the care and proper attention -the opportunity for success- that they deserve. Crop to Cup Coffee is a perfect partner to represent our coffee and our message.”
The R Certified(TM) Sethuraman Estate RKR and others will be available to sample at the Specialty Coffee Association of America Exposition, Kaapi Royale Coffee booth #6100 and at the cupping exchange room B117 on Saturday, April 21st from 10:00 AM to 11:30 AM.
For additional information or to discuss availability of these and other coffees, visit the Crop to Cup Coffee website at http://www.croptocup.com.
Nishant Gurjer was quoted in today’s Hindu Business Line about the current dry weather conditions in India and its possible impact on the 2012/13 Robusta coffee harvest.
“Robusta coffee is highly susceptible to water stress. The current dry spell will affect robusta production, though how much is difficult to say,” said Mr Nishant Gurjer, Managing Partner, Sethuraman Estates and Kaapi Royale Coffee.
The January 2012 issue of Global Coffee Review features the article “India’s robust step towards quality coffee,” written by Nishant Gurjer. The article discusses changes in robusta farming over the years and the new and emerging specialty robusta market being spearheaded by a new generation of small farms.
The article is online now and available to GCR subscribers.
We are excited to announce that the highly respected green coffee and coffee roasting supplier Sweet Marias now carries our Sethuraman Estate RKR (Robusta Kaapi Royale) Nirali, which is available for purchase online.
From Thompson Owen’s cupping notes:
The aftertaste is extremely long and persistent, turning pungent in the finish as would a bittersweet chocolate. It’s an amazing robusta, and actually has a maple syrup sweetness lingering in the cup.
You can read a complete set of Tom’s cupping notes and recommendations for roasting at Sweet Marias.
WESTLAKE VILLAGE, CA (August 1, 2011) – Beginning this month, Vournas Coffee Trading will import coffees from Kaapi Royale Coffee of Karnataka, India to The Annex warehouse location in Oakland, California.
Offerings from Kaapi Royale Coffee include top scoring traditional and special preparation arabica microlots from India’s key growing regions, as well as ultra-premium robusta (conventional, biodynamic and organic certified) and rare liberica coffees from Sethuraman Estate.
“We had really never tasted anything like the Sethuraman robustas before,” remarked Vournas Coffee Trading co-founder Andrew Vournas, “clean, sweet, delicate acidity and a rich buttery mouthfeel, but without the rubbery or bitter aftertaste normally found in robusta. These are exactly the sort of high-end but under the radar coffees that we look for to provide value to our clients.”
A coffee from Sethuraman Estate is the highest-ever robusta reviewed by CoffeeReview.com, with a score of 94 points from Ken Davids when evaluated as a single origin espresso.
“Indian specialty coffees are still relatively unknown in North America,” admits Kaapi Royale Coffee Managing Partner Nishant Gurjer, “so we are very pleased to have Vournas Coffee Trading as a new partner who can help to give our coffees greater visibility and a stable home in America.”
For additional information or availability, visit the Vournas Coffee Trading website at http://vournascoffee.com or call 818-879-1443.
About Vournas Coffee Trading
Vournas Coffee Trading is a family run, full-service specialty green coffee importing company founded in 2002 by brothers Andrew and Michael Vournas. Known for an old world style of helpful service, Vournas maintains a selection of conventional, shade grown, certified and decaffeinated green coffees on both U.S. coasts. For more information, visit http://vournascoffee.com.
About Kaapi Royale Coffee
Kaapi Royale Coffee of Magundi in the Chikmagalur district of Karnataka, India, exports specialty Indian coffees and is the exclusive representative of Sethuraman Estate coffees. Sethuraman Estate is the three-time winner of “Best Robusta” in the Coffee Board of India’s Flavour of India competition and received the highest-ever rating for a Robusta coffee of 94 points from coffee reviewer Ken Davids. For more information, visit https://indiancoffee.wordpress.com.
Sethuraman Estates and Kaapi Royale Coffee Managing Partner Nishant Gurjer was featured earlier this week in an interview for the Hindu Business Line in the article “Estate-branded Coffee Enters the US Market.” Specialty coffee estate branding is a topic of particular interest within India, having only relatively recently been opened to direct trade.
‘Estate-branded’ coffee enters US market
by Anil Urs
Sethuraman Estates, coffee plantation company based in Chikmagalur and focusing on ‘single-origin, estate-branded’ coffees, has managed to break into the United States coffee market by selling 7.5 containers (about 135 tonnes) of washed robustas directly, and also through exporters.
The US, traditionally arabica-consuming country, has begun to replace part of the robusta coffees sourced from various countries for their blends.
Washed robusta coffee has begun to get a toehold in the lucrative US market. Earlier, Indian robusta faced an uphill task to get the US roasters’ attention. Due to this, only sporadic amounts of coffee were being exported.
“We entered the US market in 2006 by participating in the Specialty Coffee Association of America event. Then we exported two containers (36 tonnes), again in 2008 we doubled it to four containers (72 tonnes). Today in 2010, we have reached 7.5 containers level (135 tonnes), said Mr Nishant R Gurjer, Managing Partner, Sethuraman Estates.
“Our participation in the specialty coffee expo in America helped us gain entry. Before that, we were exporting only small amounts,” he added.
Sethuraman Estates, located at Magundi in Chikmagalur, began its operations in 1950s with an aim of producing good quality Robusta coffees. In the US market, the company is marketing estate-branded coffees – the Sitara Parchment Robusta and the Ne Plus Ultra of Robusta coffee brands.
“To suit the US market, we focussed on the preparation and attention to details in the coffee processing, backed by shade trees under the arecanut and coconut trees wrapped in pepper vines. The coffees are hand-harvested and sorted. The beans are then pulped, naturally fermented, double-washed, and then patio-dried,” pointed out Mr Gurjer.
The ‘single-origin estate-branded’ coffee of Sethuram Estates fetches a premium of 30 per cent over what is traded in the domestic Indian market. Robusta coffees in the domestic market are currently traded at around Rs 90,000 a tonne.
According to the Coffee Board, as on September 16, exports of different forms of coffees such as instant and bulk forms of both Arabica and Robusta from India to the US market this calendar was 5,116.2 tonnes or 2.46 per cent of the total Indian coffee exports.